Niloom

Niloom AI. Redesigning a GenAI Platform for Spatial Creators

New York Startup. a generative AI platform that empowers spatial (AR/VR/XR) creators to build immersive worlds with ease.

Scope

From discovery to beta launch

Co-Lead UX UX Designer

Aug 2023 - Late 2024

See the live project

Project Overview

Client

Niloom AI

Industry

Generative AI · Spatial Computing · Creator Tools

Niloom AI is a generative AI platform that allows users to create AR/VR experiences using text or speech prompts. The web app serves as the core creation tool, enabling ideation, collaboration, editing, prototyping, and instant publishing to the Niloom Play app across devices like Meta Quest, iPhone, Vision Pro, and Android.

My Role

As co-lead UX designer for Niloom.ai's browser-based web app, I collaborated closely with a cross-functional team, including engineers, AI specialists, creatives, and product managers, to make advanced spatial computing accessible to both casual creators and professionals. This case study details the end-to-end process, from problem discovery to post-launch impact.

Core Challenge

How do you design a GenAI platform that is both powerful and playful. without intimidating creators?

AR/VR content creation traditionally demands specialized skills, expensive tools (e.g., Unity), and hardware expertise. excluding most creators. Workflows are fragmented, iteration slow, and cross-platform testing cumbersome.

Core pain points identified

Heavy developer dependency for prototypes
Disjointed asset sourcing (characters, audio, effects)
Complex publishing across VR/AR devices

Process/Methodology

I initiated the process by defining the end-to-end user flow, mapping how users transition from imagination to spatial output with minimal friction, centered on the core journey: prompt → generate → edit → publish.

I led collaborative ideation workshops (including sessions with the CEO) using FigJam to brainstorm features, refine the vision, explore prompt handling, asset libraries, real-time previews, and NilooAI's role in customization.

I produced rapid low-fidelity sketches to test layouts for prompt input, generation results, editing controls, and publishing flows. These helped validate interaction logic early.

FigJam - Ideation Process